Oliver Holzmann

Phone: +1 310-200-9177

I come from inside culture, not theory. As a former professional snowboarder turned global brand leader, I spent nearly two decades at Red Bull — an environment where credibility, identity, and execution had to align at scale.

Today, I work as a CMO and senior brand advisor, partnering with founders, boards, and leadership teams to define direction, sharpen identity, and enable growth without sacrificing edge, soul, or clarity at defining moments.

WHERE I ADD LEVERAGE

Brand Strategy & Identity
Positioning, narrative, and brand architecture at scale.

Growth & Go-to-Market Direction
Market entry, brand evolution, and disciplined expansion.

Culture-Led Marketing
Building credibility through sport, culture, influencer, community, and participation.

Leadership & Alignment
Aligning teams, partners, and stakeholders around clear direction.

Global Brand Stewardship
Scaling brands across markets without dilution of meaning.

Professional Athlete

I’ve been a professional snowboarding athlete and ranked consistently among the world's top ten in the halfpipe discipline and freestyle overall.

Career Maker - Sports & Entertainment Agent

I played a pivotal role in launching the careers of internationally acclaimed athletes & artists, including four-time F1 world champion Sebastian Vettel, fostering lasting relationships that endure to this day.

Visionary Thinker & Executor

I orchestrated the conception, development, and execution of several landmark projects and events for major brands around the world within the realms of sports and entertainment, leaving an indelible mark on both industries.

Analyst and Strategist

I crafted and implemented enduring national and global strategies encompassing entertainment, sports, and overarching brand initiatives, which continue to shape the landscape of our industry today.

Cross Cultural Leader and Communicator

I've had the privilege of living, working, and leading teams across six continents, immersing myself in diverse cultural landscapes spanning Europe, Asia, Latin America, Africa, and North America.

RESUME

PROFESSIONAL EXPERIENCE

Chief Marketing Officer

Gorilla Energy

Dubai, UAE | Los Angeles, CA

Defined and deployed a globally unified brand architecture and positioning platform

Led global full-funnel SKU launches, with one innovation becoming a top-three product worldwide within six months

Oversees marketing across 29 markets and directs market entry for the U.S., Turkey, and UAE, anchored by a flagship Dubai launch generating 235M+ media impressions and $5M+ in earned media value

Built a scalable global marketing operating model, contributing to 25%+ global growth through disciplined brand leadership

2025 - YTD

Stay-at-home dad

In fall of 2023 we welcomed our daughter Ariana

2024

RESUME

Global VP of Marketing

Black Diamond Equipment

Salt Lake City, UT.

Set global brand strategy aligned with vision, positioning, and values

Led digital-first, full-funnel marketing, driving +20% YoY web traffic growth and sustained social growth

Directed global athlete, event, content, and social strategy, aligned with a DTC-first go-to-market model

Supported a business generating $220M in annual revenue while strengthening category leadership

2020 - 2023

VP of Marketing

Red Bull North America

Los Angeles, CA

Shaped and scaled one of the most influential culture-led brand systems globally

Led large cross-functional organizations across brand, sports, athletes, events, culture, communication, digital, and retail

Contributed to $1B+ in annual sales, defending #1 market position with 38% dollar share and 90%+ aided awareness

Created and scaled owned cultural platforms generating 75M+ annual media impressions and long-term brand equity

2011 - 2019

RESUME

Additional Experience

Head of Marketing Latin America, Red Bull, São Paulo, Brazil, 2009 - 2011

Global Head of Culture Marketing, Red Bull International, Salzburg, Austria; 2006 - 2008

International Sports Marketing Manager, Red Bull International, Salzburg, Austria; 2004 - 2006

National Sports, Motorsports & Culture Marketing Manager, Red Bull, Munich, Germany; 2000 - 2003

Professional Snowboarding Athlete, German Halfpipe Champion, World Ranking List Top 10

EDUCATION

Master of Marketing and Communications

Academy of Communications, Stuttgart, Germany

Business Administration and Management

University of Augsburg, Augsburg Germany

ON A PERSONAL NOTE

I’ve lived and worked across cultures, in sports, and in the creative industries for most of my life — from professional snowboarding to global brand leadership.

I’m drawn to craft, movement, and making things by hand — restoring old motorcycles, driving vintage cars, and telling stories through film.

I lead with curiosity, resilience, and humility.

I listen closely and care deeply about doing work that feels honest — and lasts.

CONTACT

Phone

+1 310-200-9177

Email

oliver.c.holzmann@gmail.com